Brand Guidelines
Brand Guidelines for Growing Contractors
When you add trucks, crews and subcontractors, your brand starts to drift. Wrong colours on a wrap. A stretched logo on a sign. We build a full identity system and simple guidelines so every truck, shirt and flyer matches, no matter who orders it.
5.0 on Google- 25+ years in web and marketing
- Prices published, from $3,000
Why it works
Every truck matches
Exact colours and logo rules mean your fourth truck looks like your first. A consistent fleet looks like a bigger, more established company.
- Dos and don'ts page for vendors
What you get
Stop fixing vendor mistakes
Send one guide to your printer, wrap shop or embroiderer. They get it right the first time, and you stop paying for reprints.
Concept work
Logos built for the job site.
Sample trade brands we designed to show how a strong logo holds up where it matters: trucks, vans, signs, uniforms, gear and stationery. The company names are fictional.
Ridgecap Roofing Co.Roofing 
Lakeshore Painting Co.Painting 
Copperline Plumbing & DrainPlumbing 
Ironbark BuildersGeneral contractor 
Oakfield FlooringFlooring 
Northfrost Heating & CoolingHVAC 
Greystone Landscape Co.Landscaping 
Clearview Windows & DoorsWindows and doors 
Brightline ElectricElectrical
Benefits
Why businesses need Brand Identity & Guidelines.
How Brand Identity & Guidelines brings in more calls and booked jobs.
Every Truck Matches
Exact colours and logo rules mean your fourth truck looks like your first. A consistent fleet looks like a bigger, more established company.
Stop Fixing Vendor Mistakes
Send one guide to your printer, wrap shop or embroiderer. They get it right the first time, and you stop paying for reprints.
Easy for Your Team
Your office manager can make a flyer or a social post that stays on brand without calling a designer.
Ready for Growth
New service lines, new locations or a second trade can fit under the same system without starting over.
Trust That Builds Over Time
Homeowners see your brand on trucks, signs and Google. When it always looks the same, they remember you when they need the work done.
Charge What You Are Worth
A polished, consistent brand makes your quote look like the professional choice, so price is not the only thing homeowners compare.
What's included
Everything in the scope.
Everything we deliver, listed up front. No surprise add-ons.
- 01Logo system with primary, secondary and icon versions
- 02Clear spacing and minimum size rules
- 03Colour palette with print, paint and screen values
- 04Font choices for headings, body text and signage
- 05Photo style guidance for jobsite and team photos
- 06Examples for trucks, uniforms, signs and cards
- 07Simple tone of voice notes for ads and social posts
- 08Dos and don'ts page for vendors
- 09Shareable PDF guidelines plus organized file package
One-time
Brand Identity & Guidelines pricing.
Published prices. Pick a tier or build an instant quote.
Brand Identity
What you get
- Creative brief and visual direction
- Primary logo and supporting variations
- Colour palette and typography
- Files for print and digital use
- Practical identity usage guide
- 3 revision rounds
Strategy + Identity
What you get
- Brand discovery and positioning
- Audience and competitor review
- Core messaging and brand personality
- Logo and visual identity system
- Brand guidelines and launch priorities
- 3 revision rounds
Rebrand & Rollout
What you get
- Existing brand and touchpoint review
- Refined positioning and messaging
- Identity refresh or complete redesign
- Priority branded materials and templates
- Brand guidelines and rollout plan
5.0 on Google
What contractors say.
Real Google reviews from trades businesses we have worked with.
- Raul I Martinez★★★★★
I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!
- Marta M . Lavega★★★★★
Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.
- A G★★★★★
Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.
Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!
Process
How it works.
A clear process with no guesswork, from kickoff to launch.
Review What You Have
We gather your current logo, trucks, signs, uniforms and print pieces to see what is working and what is drifting.
Build the System
We refine or design your logo, colours and fonts, and set the rules that tie them together.
Show Real Examples
We apply the system to the pieces you actually use, like trucks, shirts, lawn signs and quote sheets.
Hand off the Guide
You get a clear guideline document and file package to share with every vendor and new hire.
Do I need brand guidelines as a small contractor?
If you have more than one truck, more than one vendor or anyone besides you making marketing, yes. Guidelines keep it all consistent and save you money on reprints.
What does a brand identity package cost?
Brand Identity is $550 and includes a practical usage guide. Strategy + Identity is $2,500 and adds positioning, messaging and fuller guidelines. Larger rebrands with fleet and signage rollout are quoted custom.
Can you build guidelines around my existing logo?
Yes. If your logo is solid, we clean it up and build the system around it. We only suggest changes where something is causing real problems.
Will the guidelines include truck and uniform rules?
Yes. We include examples and rules for vehicles, uniforms and jobsite signs, since that is where contractor brands get seen the most.
What format do the guidelines come in?
You get a PDF that is easy to email to vendors, plus an organized folder of logo files, colour values and fonts.
Related services
Pairs well with.
Services that work well alongside this one.