Marketing for plumbers

Plumber Marketing That Fills Your Schedule With Paying Calls

When a pipe bursts, homeowners grab their phone and call the first plumber they trust on Google. We build plumbing websites, Google Business Profiles and ad campaigns that put you in that spot for emergency calls, drain work and the bigger jobs like water heaters and repiping.

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  • 5.0 on Google
  • 25+ years in web and marketing
  • Prices published, from $3,000

Get found

Own the emergency search

Searches like emergency plumber near me and burst pipe repair happen fast. We make sure your number is the first one they see and can tap.

Busy season

Sell the bigger jobs

Dedicated pages for water heaters, sump pumps, backflow and repiping bring in work that pays more than a clogged sink.

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Why it works

Why plumbers work with us.

Built around how plumbers win work, not a template for every business.

01

Own the Emergency Search

Searches like emergency plumber near me and burst pipe repair happen fast. We make sure your number is the first one they see and can tap.

02

Sell the Bigger Jobs

Dedicated pages for water heaters, sump pumps, backflow and repiping bring in work that pays more than a clogged sink.

03

Calls You Can Track

Call tracking and form tracking show which searches and ads turn into booked jobs, so you stop paying for the ones that do not.

04

Reviews That Close

A simple review request after every job builds the star rating that makes homeowners choose you over the next plumber.

05

Rank in Every Area You Serve

Service area pages help you show up in the map pack across your whole territory, not just your home town.

06

Follow-up That Wins Quotes

Automatic texts and emails chase open quotes on bigger jobs like water heaters and repipes.

On the job

We market the work you do best.

Your site, ads and Google profile built around your crews and finished plumbing jobs.

On the tools: Copper, brass and clean solder joints
On the toolsCopper, brass and clean solder joints
The finished install: Tankless water heater, tidy lines
The finished installTankless water heater, tidy lines
On the way: Your van in their driveway
On the wayYour van in their driveway

Services for plumbers

Everything that brings in plumbing jobs.

Six services, each built around how plumbers actually win work.

Website Design

A site with your number on every screen, built for people standing in a wet basement.

See How

SEO & Google Business Profile

Own the map for emergency plumber, water heater and drain searches in your area.

See How

Google Ads

Calls from people with water on the floor right now, not DIY browsers.

See How

Social Media Ads

Water heater and sump pump offers shown to homeowners before the freeze.

See How

Follow-Up & Automation

Every missed call gets a text back in seconds, day or night.

See How

Branding & Logo Design

Trucks and uniforms that make a stranger feel safe letting you in.

See How

Instant estimates

Give them a price. Get their number.

Homeowners want a ballpark before they call. This calculator gives them one in seconds, and asks for their name and phone first, so every estimate becomes a lead. It comes with every website we build.

  • Set to your drain, water heater and repipe prices.
  • Leads go straight to your phone, inbox and CRM
  • Works on any website, including WordPress
  • Every estimate tracked as a conversion in GA4
Try All 10 Calculators
Plumbers at work

Searches we target

Show up when they search for you.

We build pages, Google Business Profile posts and ads around the exact searches homeowners type when they need plumbers. It is the core of our SEO for contractors plan: local SEO from $1,650 a month, websites from $3,000.

  • emergency plumber near me
  • water heater replacement
  • sump pump installation
  • drain cleaning
  • basement waterproofing
  • backflow testing
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Proof

Built for contractors like you.

Real sites and real Google reviews from trades we work with.

  • Raul I Martinez★★★★★
    Google review

    I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!

  • Marta M . Lavega★★★★★
    Google review

    Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.

  • A G★★★★★
    Google review

    Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.

    Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!

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Published pricing

Complete plumbing marketing packages.

Website, local SEO and Google Ads in one plan. Know the price before we talk. For plumbers the five Launch pages are usually emergency plumbing, drain cleaning, water heaters, leak repair and a service-area page.

Get Found

$2,500one-time+ $1,650/monthLaunch website ($3,000 alone) + Starter SEO. You save $500

For contractors who need to show up when homeowners search.

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What you get

  • Launch website, up to 5 pages, built to turn visits into calls
  • Instant estimate calculator, set to your prices
  • Click-to-call, quote form and call tracking on every page
  • Google Business Profile set up to win the map
  • Local SEO: 25 searches tracked, 4 posts a month
  • Site already working? We tune it up instead
  • One clear report: calls, forms and booked jobs
Most popular

Get Calls

$4,000one-time+ $2,500/monthLead Gen website ($4,500 alone) + Starter SEO + Starter Ads. You save $500

For busy crews who want calls this month, not in six months.

Get Started

What you get

  • Lead Gen website, up to 12 pages, with SEO copy on every page
  • Everything else in Get Found
  • Google Ads live in week one, optimized every week
  • Ads aimed at your highest-value jobs and service area
  • DIY and job-seeker clicks filtered out
  • Calls tracked from first click to booked job
  • Monthly report on calls, cost per lead and booked jobs

Scale

Custom+ RetainerMonthly strategy call with our team

For multi-crew and multi-location companies ready to grow.

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What you get

  • Everything in Get Calls
  • Meta Ads with retargeting
  • Email and text follow-up to past customers and open quotes
  • Brand refresh and rollout
  • Multi-location SEO and ads
  • Monthly strategy call with our team

Ad spend not included. Paid directly to Google or Meta, never marked up. 3-month minimum, then month to month.

  • 5.0★ Google rating
  • 100% trades only
  • 25+ years in web and marketing
  • $0 markup on ad spend
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Process

From first search to finished job.

How a homeowner goes from searching Google to booked on your calendar.

Next jobWater heater installBuildingBooked in Mississauga

  1. Learn Your Market

    We look at the plumbing jobs you want more of, your service area and who already ranks for them.

  2. Build the Emergency Foundation

    Emergency plumbing, drain and water heater pages go up with click-to-call on every screen. After-hours call routing and tracking make sure a 2 a.m. burst pipe call reaches someone who answers.

  3. Launch and Promote

    Local SEO and Google Ads go live for emergency plumber, drain cleaning and water heater searches, with Local Services Ads added once your profile and reviews are ready.

  4. Report on Booked Calls

    Monthly reports split emergency calls from drain, water heater and repipe leads, show which came from Maps, ads or organic search, and flag any after-hours calls that went unanswered.

Guides for plumbers

Learn it before you buy.

Practical guides for contractors, written by Adrian Martinez.

All Guides

FAQ

Plumbing marketing questions.

Ask a Question

What is the best marketing for a plumbing company?

For most plumbers it is a fast mobile website, a fully built Google Business Profile, Google Local Services Ads and steady reviews. Those cover the moments homeowners search when something breaks.

Are Local Services Ads worth it for plumbers?

Usually yes. You pay per lead instead of per click, and Local Services Ads (the Google Verified badge) sit at the very top of the page. We set them up and run them alongside regular Google Ads.

How fast can a plumber get more calls?

Ads can bring calls in the first week. Local SEO takes 2 to 6 months to build, then keeps producing calls without paying per click.

Do you work with plumbers outside the GTA?

Yes. We work with plumbing companies across Ontario and Canada. Most of our work happens over the phone and video calls.

What does plumbing marketing cost in Canada?

With us, most plumbers spend $1,650 to $2,500 a month plus ad spend, after a one-time build of $2,500 to $4,000. A website on its own is $3,000 and local SEO on its own starts at $1,650 a month with a 3-month minimum. Every price is published on our pricing page, in Canadian dollars.

Ready when you are

Book more plumbing jobs this season.

See your price in two minutes, or book a call about your trade, area and goals.

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Or call 866-898-5439