Lead Follow-Up
Lead Follow-Up and Automation for Contractors Who Are Losing Jobs
Leads from calls, forms, ads and texts end up in five different places and some never get a reply. We set up a CRM for your trades business that collects every lead, sends instant replies, follows up on quotes and asks for reviews when the job is done.
5.0 on Google- 25+ years in web and marketing
- Prices published, from $3,000
Why it works
Every lead in one place
Web forms, ad leads, calls and emails all land in one pipeline your team can see.
- CRM selection or setup
- Instant text and email replies
- Quote follow-up sequences
- Review request automation
What you get
Instant first reply
New leads get a text or email within seconds, so they do not call the next company.
Benefits
Why businesses need Follow-Up & Automation.
How Follow-Up & Automation brings in more calls and booked jobs.
Every Lead in One Place
Web forms, ad leads, calls and emails all land in one pipeline your team can see.
Instant First Reply
New leads get a text or email within seconds, so they do not call the next company.
Quotes That Get Chased
Automatic follow-ups remind homeowners about estimates until they book or say no.
Reviews on Autopilot
A review request goes out after every completed job.
Less Office Work
Automations handle the repetitive messages so your office can focus on scheduling and customers.
See Where Every Job Stands
A clear pipeline shows which leads are new, quoted, booked or lost, so nothing slips through between the office and the field.
What's included
Everything in the scope.
Everything we deliver, listed up front. No surprise add-ons.
- 01CRM selection or setup
- 02Lead capture from forms, ads and calls
- 03Pipeline stages from new lead to booked
- 04Instant text and email replies
- 05Quote follow-up sequences
- 06Review request automation
- 07Make.com and Zapier integrations
- 08Team training
One-time
Follow-Up & Automation pricing.
Starting price, published. Build an instant quote for your exact scope.
CRM & Automation
Every lead in one pipeline, with instant replies and follow-ups set up for you.
Instant QuoteWhat you get
- CRM selection or setup
- Lead capture from forms, ads and calls
- Pipeline stages from new lead to booked
- Instant text and email replies
- Quote follow-up sequences
- Review request automation
5.0 on Google
What contractors say.
Real Google reviews from trades businesses we have worked with.
- Raul I Martinez★★★★★
I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!
- Marta M . Lavega★★★★★
Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.
- A G★★★★★
Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.
Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!
Process
How it works.
A clear process with no guesswork, from kickoff to launch.
Map Your Process
We walk through how leads come in, who handles them and where they get lost.
Set up the CRM
We set up your pipeline, contacts and lead sources in the right tool for your size.
Automate
We build the replies, reminders and review requests, and connect your website and ads.
Train Your Team
We show your office and crew how to use it day to day.
Free guides
Learn it before you buy.
Practical guides for contractors, written by Adrian Martinez.
HVAC SEO: How Heating and Cooling Companies Win Local Search
A practical guide to HVAC SEO for heating and cooling companies: the pages to build, how to match your Business Profile, and how to plan around furnace season and cooling season.
Read the Guide
Roofing SEO: How Roofing Companies Get Found on Google
Roofing SEO in plain steps: one page for each roofing service, a Business Profile with real roof photos, steady reviews, storm pages built early and location pages only where you work.
Read the Guide
SEO for Plumbers: How to Show Up First for Emergency Calls
How plumbing companies show up first when a pipe bursts: a page for each emergency service, accurate Business Profile hours, reviews that name the job and fast pages on a phone.
Read the Guide
Which CRM is best for contractors?
It depends on your size and trade. Jobber and Housecall Pro suit many service businesses, ServiceTitan suits larger teams and HubSpot works well for sales-heavy contractors. We help you pick.
Can you connect my website forms to my CRM?
Yes. We connect website forms, Google and Facebook leads and call tracking so every lead lands in your CRM.
Will automated messages sound robotic?
No. We write them in your voice, keep them short and personal and make sure a real person takes over at the right time.
Can you set up automatic review requests?
Yes. A review request can go out by text or email when a job is marked complete.
How much does CRM setup cost?
It depends on the tool and how many automations you need. Request a quote and we will scope it.
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