Marketing for HVAC contractors

HVAC Marketing That Keeps Your Techs Busy in Every Season

When the furnace quits in January or the AC dies in July, homeowners call whoever shows up first on Google. We build HVAC websites, local SEO and ads that win those calls, then help you sell maintenance plans and replacements that keep revenue steady all year.

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  • 5.0 on Google
  • 25+ years in web and marketing
  • Prices published, from $3,000

Get found

Win no-heat and no-cool calls

Furnace repair, AC repair and emergency HVAC pages are built to rank and convert when the weather turns.

Busy season

Sell replacements

Furnace, heat pump and AC replacement pages explain options, rebates and financing so homeowners call ready to buy.

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Why it works

Why HVAC contractors work with us.

Built around how HVAC contractors win work, not a template for every business.

01

Win No-Heat and No-Cool Calls

Furnace repair, AC repair and emergency HVAC pages are built to rank and convert when the weather turns.

02

Sell Replacements

Furnace, heat pump and AC replacement pages explain options, rebates and financing so homeowners call ready to buy.

03

Grow Maintenance Plans

Email and text campaigns remind past customers about tune-ups and turn one-time calls into members.

04

Spend Where It Pays

Ad budgets shift with the seasons, so you are not paying summer prices for winter searches.

05

Reviews That Win the Call

A review request after every service visit builds the rating people check during a no-heat emergency.

06

Rank in Every City You Serve

Service area pages help you show up in the map pack across your whole territory, not just your home town.

On the job

We market the work you do best.

Your site, ads and Google profile built around your crews and finished HVAC jobs.

Tuned and tested: High-efficiency furnace service
Tuned and testedHigh-efficiency furnace service
Heat pump install: The rebate job everyone is asking about
Heat pump installThe rebate job everyone is asking about
Comfort, booked: Warm house, happy customer
Comfort, bookedWarm house, happy customer

Services for HVAC contractors

Everything that brings in HVAC jobs.

Six services, each built around how HVAC contractors actually win work.

Website Design

Replacement pages that explain options, rebates and financing before you visit.

See How

SEO & Google Business Profile

Show up first when the furnace dies and the search is "furnace repair near me".

See How

Google Ads

Budgets that shift with the weather, so you are not paying summer prices in winter.

See How

Social Media Ads

Tune-up and heat pump rebate campaigns before each season starts.

See How

Follow-Up & Automation

Reminders that turn one-time calls into maintenance plan members.

See How

Branding & Logo Design

A trusted name on every van in the driveway, all year.

See How

Instant estimates

Give them a price. Get their number.

Homeowners want a ballpark before they call. This calculator gives them one in seconds, and asks for their name and phone first, so every estimate becomes a lead. It comes with every website we build.

  • Set to your furnace, AC and heat pump install prices.
  • Leads go straight to your phone, inbox and CRM
  • Works on any website, including WordPress
  • Every estimate tracked as a conversion in GA4
Try All 10 Calculators
HVAC contractors at work

Searches we target

Show up when they search for you.

We build pages, Google Business Profile posts and ads around the exact searches homeowners type when they need HVAC contractors. It is the core of our SEO for contractors plan: local SEO from $1,650 a month, websites from $3,000.

  • furnace repair near me
  • AC repair
  • furnace replacement
  • heat pump installation
  • HVAC maintenance plan
  • emergency HVAC
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HVAC SEO services

HVAC SEO that wins furnace and AC calls.

HVAC SEO is local SEO built around how homeowners search when a system fails or needs replacing. We build a service page for each system: furnace repair, AC install, heat pump replacement and more. Your Google Business Profile gets set up and posted to, reviews are requested after every visit, and seasonal content goes live before heating and cooling peaks. Call and form tracking shows which pages bring booked jobs. Local SEO starts at $1,650 a month with a 3-month minimum.

  • Service pages for furnace, AC and heat pumps
  • Google Business Profile setup and posts
  • Review requests after every service visit
  • Seasonal content before heating and cooling peaks
Read the HVAC SEO Guide

Proof

Built for contractors like you.

Real sites and real Google reviews from trades we work with.

  • Raul I Martinez★★★★★
    Google review

    I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!

  • Marta M . Lavega★★★★★
    Google review

    Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.

  • A G★★★★★
    Google review

    Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.

    Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!

Read All Reviews

Published pricing

Complete HVAC marketing packages.

Website, local SEO and Google Ads in one plan. Know the price before we talk. For HVAC companies the five Launch pages are usually furnace repair, AC repair, heat pumps and rebates, maintenance plans and a service-area page.

Get Found

$2,500one-time+ $1,650/monthLaunch website ($3,000 alone) + Starter SEO. You save $500

For contractors who need to show up when homeowners search.

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What you get

  • Launch website, up to 5 pages, built to turn visits into calls
  • Instant estimate calculator, set to your prices
  • Click-to-call, quote form and call tracking on every page
  • Google Business Profile set up to win the map
  • Local SEO: 25 searches tracked, 4 posts a month
  • Site already working? We tune it up instead
  • One clear report: calls, forms and booked jobs
Most popular

Get Calls

$4,000one-time+ $2,500/monthLead Gen website ($4,500 alone) + Starter SEO + Starter Ads. You save $500

For busy crews who want calls this month, not in six months.

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What you get

  • Lead Gen website, up to 12 pages, with SEO copy on every page
  • Everything else in Get Found
  • Google Ads live in week one, optimized every week
  • Ads aimed at your highest-value jobs and service area
  • DIY and job-seeker clicks filtered out
  • Calls tracked from first click to booked job
  • Monthly report on calls, cost per lead and booked jobs

Scale

Custom+ RetainerMonthly strategy call with our team

For multi-crew and multi-location companies ready to grow.

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What you get

  • Everything in Get Calls
  • Meta Ads with retargeting
  • Email and text follow-up to past customers and open quotes
  • Brand refresh and rollout
  • Multi-location SEO and ads
  • Monthly strategy call with our team

Ad spend not included. Paid directly to Google or Meta, never marked up. 3-month minimum, then month to month.

  • 5.0★ Google rating
  • 100% trades only
  • 25+ years in web and marketing
  • $0 markup on ad spend
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Process

From first search to finished job.

How a homeowner goes from searching Google to booked on your calendar.

Next jobHeat pump installBuildingBooked in Markham

  1. Learn Your Market

    We look at the HVAC jobs you want more of, your service area and who already ranks for them.

  2. Build for Both Seasons

    Furnace repair, AC repair and heat pump pages go up with current rebate details and financing. Your Google Business Profile and call tracking are set so no-heat and no-cool calls are counted.

  3. Launch and Promote

    Seasonal Google Ads and local SEO go live, aimed at the searches homeowners make when they need you.

  4. Report by Season

    Monthly reports split furnace, AC and heat pump leads, show cost per booked call in peak and shoulder months, and track maintenance plan sign-ups from your email campaigns.

Guides for HVAC contractors

Learn it before you buy.

Practical guides for contractors, written by Adrian Martinez.

All Guides

FAQ

HVAC marketing questions.

Ask a Question

What is the best marketing for HVAC companies?

A fast site with clear repair and replacement pages, a strong Google Business Profile, Local Services Ads, and email to past customers for tune-ups and plan renewals.

Can you promote heat pump rebates?

Yes. We build pages that explain current rebate programs in plain language and update them when programs change, which drives a lot of replacement leads.

How do you handle seasonal swings?

Campaigns are planned by season. Spend goes up before heating and cooling peaks and shifts to tune-ups and replacements in the shoulder months.

Do you work with HVAC companies outside the GTA?

Yes. We work with HVAC contractors across Ontario and Canada.

What does HVAC marketing cost in Canada?

With us, most HVAC contractors spend $1,650 to $2,500 a month plus ad spend, after a one-time build of $2,500 to $4,000. A website on its own is $3,000 and local SEO on its own starts at $1,650 a month with a 3-month minimum. Every price is published on our pricing page, in Canadian dollars.

Ready when you are

Book more HVAC jobs this season.

See your price in two minutes, or book a call about your trade, area and goals.

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Or call 866-898-5439