Marketing for roofers

Roofing Marketing That Turns Storm Season Into Signed Contracts

A roof is one of the biggest checks a homeowner writes, so they research before they call. We build roofing websites, local SEO and ad campaigns that show your crews, your warranties and your finished roofs, and keep leads coming in between storms.

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  • 5.0 on Google
  • 25+ years in web and marketing
  • Prices published, from $3,000

Get found

Rank for replacements

Roof replacement, shingle and flat roof pages target the searches that lead to full jobs, not just patch repairs.

Busy season

Ready when storms hit

Storm and emergency repair campaigns can be switched on fast when wind and hail come through your area.

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Why it works

Why roofers work with us.

Built around how roofers win work, not a template for every business.

01

Rank for Replacements

Roof replacement, shingle and flat roof pages target the searches that lead to full jobs, not just patch repairs.

02

Ready When Storms Hit

Storm and emergency repair campaigns can be switched on fast when wind and hail come through your area.

03

Proof That Sells

Before and after galleries, manufacturer certifications and warranty details help homeowners pick you over the cheapest quote.

04

Keep the Pipeline Full

Email and remarketing keep you in front of homeowners who got a quote but have not signed yet.

05

Rank in Every Neighbourhood

Roofing pages for each city you serve help you win the map pack where you want to work.

06

Reviews That Close

A review request after every job builds the rating homeowners check before trusting a roofer with their home.

On the job

We market the work you do best.

Your site, ads and Google profile built around your crews and finished roofing jobs.

Row by row: Architectural shingles, nailed right
Row by rowArchitectural shingles, nailed right
The new roof: Curb appeal homeowners pay for
The new roofCurb appeal homeowners pay for
The crew: Tear-off to clean-up in a day
The crewTear-off to clean-up in a day

Services for roofers

Everything that brings in roofing jobs.

Six services, each built around how roofers actually win work.

Website Design

Before and after galleries and warranty details that justify a five-figure roof.

See How

SEO & Google Business Profile

Win the map pack for roof replacement and repair across your whole service area.

See How

Google Ads

Storm campaigns you can switch on the morning after high winds.

See How

Social Media Ads

Before and after reels shown to homeowners on older streets.

See How

Follow-Up & Automation

Email and text follow-up that keeps you in front of quotes that take weeks to sign.

See How

Branding & Logo Design

Trucks, yard signs and job-site banners that sell the next house on the street.

See How

Instant estimates

Give them a price. Get their number.

Homeowners want a ballpark before they call. This calculator gives them one in seconds, and asks for their name and phone first, so every estimate becomes a lead. It comes with every website we build.

  • Set to your shingle, flat roof and repair prices per square.
  • Leads go straight to your phone, inbox and CRM
  • Works on any website, including WordPress
  • Every estimate tracked as a conversion in GA4
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Roofers at work

Searches we target

Show up when they search for you.

We build pages, Google Business Profile posts and ads around the exact searches homeowners type when they need roofers. It is the core of our SEO for contractors plan: local SEO from $1,650 a month, websites from $3,000.

  • roof replacement
  • roof repair near me
  • emergency roof leak
  • flat roof repair
  • shingle roofing contractor
  • roof inspection
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Proof

Built for contractors like you.

Real sites and real Google reviews from trades we work with.

  • Raul I Martinez★★★★★
    Google review

    I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!

  • Marta M . Lavega★★★★★
    Google review

    Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.

  • A G★★★★★
    Google review

    Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.

    Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!

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Published pricing

Complete roofing marketing packages.

Website, local SEO and Google Ads in one plan. Know the price before we talk. For roofers the five Launch pages are usually roof replacement, roof repair, storm damage, flat roofing and a service-area page.

Get Found

$2,500one-time+ $1,650/monthLaunch website ($3,000 alone) + Starter SEO. You save $500

For contractors who need to show up when homeowners search.

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What you get

  • Launch website, up to 5 pages, built to turn visits into calls
  • Instant estimate calculator, set to your prices
  • Click-to-call, quote form and call tracking on every page
  • Google Business Profile set up to win the map
  • Local SEO: 25 searches tracked, 4 posts a month
  • Site already working? We tune it up instead
  • One clear report: calls, forms and booked jobs
Most popular

Get Calls

$4,000one-time+ $2,500/monthLead Gen website ($4,500 alone) + Starter SEO + Starter Ads. You save $500

For busy crews who want calls this month, not in six months.

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What you get

  • Lead Gen website, up to 12 pages, with SEO copy on every page
  • Everything else in Get Found
  • Google Ads live in week one, optimized every week
  • Ads aimed at your highest-value jobs and service area
  • DIY and job-seeker clicks filtered out
  • Calls tracked from first click to booked job
  • Monthly report on calls, cost per lead and booked jobs

Scale

Custom+ RetainerMonthly strategy call with our team

For multi-crew and multi-location companies ready to grow.

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What you get

  • Everything in Get Calls
  • Meta Ads with retargeting
  • Email and text follow-up to past customers and open quotes
  • Brand refresh and rollout
  • Multi-location SEO and ads
  • Monthly strategy call with our team

Ad spend not included. Paid directly to Google or Meta, never marked up. 3-month minimum, then month to month.

  • 5.0★ Google rating
  • 100% trades only
  • 25+ years in web and marketing
  • $0 markup on ad spend
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Process

From first search to finished job.

How a homeowner goes from searching Google to booked on your calendar.

Next jobStorm leak repairBuildingBooked in Caledon

  1. Learn Your Market

    We look at the roofing jobs you want more of, your service area and who already ranks for them.

  2. Set up for Storm Season

    Roof replacement, repair and storm damage pages launch with before and after galleries, warranty details and a quick insurance claim guide. Call tracking is ready before the first big wind event.

  3. Launch and Promote

    Local SEO, Google Ads and storm campaigns go live, aimed at the searches homeowners make when they need you.

  4. Report by Job Type

    Monthly reports separate full replacements from repairs and insurance claims, show cost per signed contract, and track how fast storm campaigns turned on and paid off after each weather event.

Guides for roofers

Learn it before you buy.

Practical guides for contractors, written by Adrian Martinez.

All Guides

FAQ

Roofing marketing questions.

Ask a Question

What is the best way to get roofing leads?

Rank in the Google map pack for roof replacement in your area, run Google Ads and Local Services Ads for high-intent searches, and follow up on every quote. Bought shared leads tend to cost more and close less.

Can you help in the slow season?

Yes. We shift spend toward planning searches and run email and remarketing to past quotes, so the spring schedule fills before the season starts.

Do you build roofing websites with financing info?

Yes. If you offer financing, we add a clear financing section and calculator links, which helps on large replacement jobs.

Do you work with roofers outside Ontario, Canada?

Yes. We work with roofing companies across Canada. Most of our work happens over the phone and video calls.

What does roofing marketing cost in Canada?

With us, most roofers spend $1,650 to $2,500 a month plus ad spend, after a one-time build of $2,500 to $4,000. A website on its own is $3,000 and local SEO on its own starts at $1,650 a month with a 3-month minimum. Every price is published on our pricing page, in Canadian dollars.

Ready when you are

Book more roofing jobs this season.

See your price in two minutes, or book a call about your trade, area and goals.

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Or call 866-898-5439