Marketing for painting contractors

Painting Contractor Marketing That Books Interior and Exterior Jobs

Homeowners hiring a painter want clean work, clear pricing and someone who shows up. We build painting company websites, local SEO and ads that show your finished rooms and exteriors, your reviews and your process, so the right clients call you first.

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  • 5.0 on Google
  • 25+ years in web and marketing
  • Prices published, from $3,000

Get found

Show clean results

Before and after galleries of interiors, exteriors and cabinets do most of the selling for a painting company.

Busy season

Rank for every service

Interior, exterior, cabinet painting and commercial pages target the exact searches in your area.

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Why it works

Why painters work with us.

Built around how painters win work, not a template for every business.

01

Show Clean Results

Before and after galleries of interiors, exteriors and cabinets do most of the selling for a painting company.

02

Rank for Every Service

Interior, exterior, cabinet painting and commercial pages target the exact searches in your area.

03

Fill Slow Months

Interior and cabinet campaigns keep crews busy when exterior season ends.

04

Reviews That Build Trust

A review request after every job builds the rating homeowners check before they let a crew into their home.

05

Quotes That Get Followed Up

Automatic texts and emails follow up on open estimates so fewer jobs go to the painter who called back first.

06

Ads for Ready Homeowners

Google Ads target painting searches in your area and filter out DIY and paint supply clicks.

On the job

We market the work you do best.

Your site, ads and Google profile built around your crews and finished painting jobs.

Cutting in: Clean lines, no tape
Cutting inClean lines, no tape
Cabinet refinish: The kitchen job everyone wants
Cabinet refinishThe kitchen job everyone wants
Exteriors: Dark grey, crisp white trim
ExteriorsDark grey, crisp white trim

Services for painters

Everything that brings in painting jobs.

Six services, each built around how painters actually win work.

Website Design

Before and after galleries that do most of the selling for you.

See How

SEO & Google Business Profile

Rank for interior, exterior and cabinet painting in every area you serve.

See How

Google Ads

Ads for homeowners ready to book, with paint supply searches filtered out.

See How

Social Media Ads

Colour reveals shown to homeowners planning a refresh.

See How

Follow-Up & Automation

Follow-up that wins estimates from painters who never called back.

See How

Branding & Logo Design

Clean uniforms and trucks that earn trust inside someone's home.

See How

Instant estimates

Give them a price. Get their number.

Homeowners want a ballpark before they call. This calculator gives them one in seconds, and asks for their name and phone first, so every estimate becomes a lead. It comes with every website we build.

  • Set to your per-room interior, exterior and cabinet painting prices.
  • Leads go straight to your phone, inbox and CRM
  • Works on any website, including WordPress
  • Every estimate tracked as a conversion in GA4
Try All 10 Calculators
Painters at work

Searches we target

Show up when they search for you.

We build pages, Google Business Profile posts and ads around the exact searches homeowners type when they need painters. It is the core of our SEO for contractors plan: local SEO from $1,650 a month, websites from $3,000.

  • house painters near me
  • exterior painting
  • interior painting
  • cabinet painting
  • commercial painting
  • deck staining
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Proof

Built for contractors like you.

Real sites and real Google reviews from trades we work with.

  • Raul I Martinez★★★★★
    Google review

    I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!

  • Marta M . Lavega★★★★★
    Google review

    Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.

  • A G★★★★★
    Google review

    Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.

    Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!

Read All Reviews

Published pricing

Complete painting marketing packages.

Website, local SEO and Google Ads in one plan. Know the price before we talk. For painters the five Launch pages are usually interior painting, exterior painting, cabinet painting, commercial painting and a service-area page.

Get Found

$2,500one-time+ $1,650/monthLaunch website ($3,000 alone) + Starter SEO. You save $500

For contractors who need to show up when homeowners search.

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What you get

  • Launch website, up to 5 pages, built to turn visits into calls
  • Instant estimate calculator, set to your prices
  • Click-to-call, quote form and call tracking on every page
  • Google Business Profile set up to win the map
  • Local SEO: 25 searches tracked, 4 posts a month
  • Site already working? We tune it up instead
  • One clear report: calls, forms and booked jobs
Most popular

Get Calls

$4,000one-time+ $2,500/monthLead Gen website ($4,500 alone) + Starter SEO + Starter Ads. You save $500

For busy crews who want calls this month, not in six months.

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What you get

  • Lead Gen website, up to 12 pages, with SEO copy on every page
  • Everything else in Get Found
  • Google Ads live in week one, optimized every week
  • Ads aimed at your highest-value jobs and service area
  • DIY and job-seeker clicks filtered out
  • Calls tracked from first click to booked job
  • Monthly report on calls, cost per lead and booked jobs

Scale

Custom+ RetainerMonthly strategy call with our team

For multi-crew and multi-location companies ready to grow.

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What you get

  • Everything in Get Calls
  • Meta Ads with retargeting
  • Email and text follow-up to past customers and open quotes
  • Brand refresh and rollout
  • Multi-location SEO and ads
  • Monthly strategy call with our team

Ad spend not included. Paid directly to Google or Meta, never marked up. 3-month minimum, then month to month.

  • 5.0★ Google rating
  • 100% trades only
  • 25+ years in web and marketing
  • $0 markup on ad spend
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Process

From first search to finished job.

How a homeowner goes from searching Google to booked on your calendar.

Next jobKitchen cabinetsBuildingBooked in Toronto

  1. Learn Your Market

    We look at the painting jobs you want more of, your service area and who already ranks for them.

  2. Build for Every Season

    Interior, exterior and cabinet painting pages go up with before and after galleries and clear pricing notes. Tracking is set so you can see which service each call came from.

  3. Launch and Promote

    Local SEO and Google Ads go live for painter searches in your area. Exterior campaigns run spring to fall, then shift to interior and cabinet work when the weather turns.

  4. Report on the Shift Indoors

    Monthly reports show exterior quotes through summer and interior and cabinet jobs through winter, with cost per booked job for each, so crews stay busy and ad spend follows the season.

Guides for painters

Learn it before you buy.

Practical guides for contractors, written by Adrian Martinez.

All Guides

FAQ

Painting marketing questions.

Ask a Question

How do painting contractors get more jobs?

Rank in the map pack for painting searches in your area, show before and after photos, collect reviews after every job and run Google Ads during your busy season.

Can you help with commercial painting leads?

Yes. We build commercial pages that show project types and capacity, and can add outreach to property managers.

What keeps painters busy in winter?

Interior and cabinet painting campaigns. We shift your ads and content toward indoor work when exterior season ends.

Do you work with painters outside the GTA?

Yes. We work with painting contractors across Ontario and Canada.

What does painting marketing cost in Canada?

With us, most painters spend $1,650 to $2,500 a month plus ad spend, after a one-time build of $2,500 to $4,000. A website on its own is $3,000 and local SEO on its own starts at $1,650 a month with a 3-month minimum. Every price is published on our pricing page, in Canadian dollars.

Ready when you are

Book more painting jobs this season.

See your price in two minutes, or book a call about your trade, area and goals.

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Or call 866-898-5439