Marketing for electricians

Electrician Marketing That Brings In Panel Upgrades, EV Chargers and Service Calls

Homeowners shopping for a panel upgrade or EV charger compare a few electricians before they call. We build electrical contractor websites, local SEO and ads that show your licence, your reviews and your work, so you win the call instead of the cheapest quote.

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  • 5.0 on Google
  • 25+ years in web and marketing
  • Prices published, from $3,000

Get found

Rank for the jobs you want

Pages for panel upgrades, EV charger installs, pot lights, knob and tube replacement and generator hookups target the searches that lead to real projects.

Busy season

Show you are licensed

Your ECRA/ESA licence, insurance and warranty sit front and centre, which matters a lot when homeowners are hiring someone to work on their wiring.

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Why it works

Why electricians work with us.

Built around how electricians win work, not a template for every business.

01

Rank for the Jobs You Want

Pages for panel upgrades, EV charger installs, pot lights, knob and tube replacement and generator hookups target the searches that lead to real projects.

02

Show You Are Licensed

Your ECRA/ESA licence, insurance and warranty sit front and centre, which matters a lot when homeowners are hiring someone to work on their wiring.

03

Ads Aimed at Homeowners

Google Ads campaigns are built around high-value searches and filtered to keep out DIY and job-seeker clicks.

04

Follow-up That Wins Quotes

Automatic texts and emails follow up on open quotes so fewer jobs go to the electrician who called back first.

05

Own the Urgent Calls

Emergency electrician and power outage pages help you get the call when something stops working at night.

06

Photos That Show Quality

Clean panel and install photos show the care in your work and help homeowners trust you inside their home.

On the job

We market the work you do best.

Your site, ads and Google profile built around your crews and finished electrical jobs.

Panel work: Neat, labelled, up to code
Panel workNeat, labelled, up to code
EV charger install: The job new EV owners search for
EV charger installThe job new EV owners search for
Lit up: Pot lights that sell the next job
Lit upPot lights that sell the next job

Services for electricians

Everything that brings in electrical jobs.

Six services, each built around how electricians actually win work.

Website Design

Licence, insurance and warranty up front, so homeowners trust you with their panel.

See How

SEO & Google Business Profile

Rank for panel upgrades, EV chargers and pot lights, not just "electrician".

See How

Google Ads

Google Ads aimed at high-value installs, with DIY and job-seeker clicks filtered out.

See How

Social Media Ads

EV charger and smart-home offers shown to new EV owners in your area.

See How

Follow-Up & Automation

Quote follow-ups that win jobs from the electrician who never called back.

See How

Branding & Logo Design

A sharp, licensed look on vans, hard hats and quotes.

See How

Instant estimates

Give them a price. Get their number.

Homeowners want a ballpark before they call. This calculator gives them one in seconds, and asks for their name and phone first, so every estimate becomes a lead. It comes with every website we build.

  • Electrical jobs vary too much for instant estimates, so a short quote form asks about the project instead.
  • Leads go straight to your phone, inbox and CRM
  • Works on any website, including WordPress
  • Every estimate tracked as a conversion in GA4
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Electricians at work

Searches we target

Show up when they search for you.

We build pages, Google Business Profile posts and ads around the exact searches homeowners type when they need electricians. It is the core of our SEO for contractors plan: local SEO from $1,650 a month, websites from $3,000.

  • electrician near me
  • panel upgrade
  • EV charger installation
  • pot light installation
  • knob and tube replacement
  • generator hookup
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Proof

Built for contractors like you.

Real sites and real Google reviews from trades we work with.

  • Raul I Martinez★★★★★
    Google review

    I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!

  • Marta M . Lavega★★★★★
    Google review

    Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.

  • A G★★★★★
    Google review

    Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.

    Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!

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Published pricing

Complete electrical marketing packages.

Website, local SEO and Google Ads in one plan. Know the price before we talk. For electricians the five Launch pages are usually panel upgrades, EV charger installs, pot lights, emergency electrical and a service-area page.

Get Found

$2,500one-time+ $1,650/monthLaunch website ($3,000 alone) + Starter SEO. You save $500

For contractors who need to show up when homeowners search.

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What you get

  • Launch website, up to 5 pages, built to turn visits into calls
  • Instant estimate calculator, set to your prices
  • Click-to-call, quote form and call tracking on every page
  • Google Business Profile set up to win the map
  • Local SEO: 25 searches tracked, 4 posts a month
  • Site already working? We tune it up instead
  • One clear report: calls, forms and booked jobs
Most popular

Get Calls

$4,000one-time+ $2,500/monthLead Gen website ($4,500 alone) + Starter SEO + Starter Ads. You save $500

For busy crews who want calls this month, not in six months.

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What you get

  • Lead Gen website, up to 12 pages, with SEO copy on every page
  • Everything else in Get Found
  • Google Ads live in week one, optimized every week
  • Ads aimed at your highest-value jobs and service area
  • DIY and job-seeker clicks filtered out
  • Calls tracked from first click to booked job
  • Monthly report on calls, cost per lead and booked jobs

Scale

Custom+ RetainerMonthly strategy call with our team

For multi-crew and multi-location companies ready to grow.

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What you get

  • Everything in Get Calls
  • Meta Ads with retargeting
  • Email and text follow-up to past customers and open quotes
  • Brand refresh and rollout
  • Multi-location SEO and ads
  • Monthly strategy call with our team

Ad spend not included. Paid directly to Google or Meta, never marked up. 3-month minimum, then month to month.

  • 5.0★ Google rating
  • 100% trades only
  • 25+ years in web and marketing
  • $0 markup on ad spend
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Process

From first search to finished job.

How a homeowner goes from searching Google to booked on your calendar.

Next jobEV charger installBuildingBooked in Markham

  1. Learn Your Market

    We look at the electrical jobs you want more of, your service area and who already ranks for them.

  2. Show the Licence, Build the Pages

    Your ECRA/ESA licence number and insurance go in the header. Panel upgrade, EV charger and emergency electrician pages launch with quote forms, and call tracking counts every lead.

  3. Launch and Promote

    Local SEO and Google Ads go live for panel upgrade, EV charger and emergency electrician searches, with negative keywords that keep out DIY and job-seeker clicks.

  4. Report on High-Value Jobs

    Monthly reports separate panel upgrade and EV charger quotes from small service calls, show which searches brought them in, and track how many open quotes the follow-up texts closed.

Guides for electricians

Learn it before you buy.

Practical guides for contractors, written by Adrian Martinez.

All Guides

FAQ

Electrical marketing questions.

Ask a Question

How do electricians get more residential leads?

Rank in the Google map pack for your service area, run targeted Google Ads for high-value jobs like panel upgrades and EV chargers, and collect reviews after every job.

Can you help with commercial electrical work too?

Yes. Commercial clients look for proof, so we build pages that show project types, safety record and the clients you have worked with, plus LinkedIn and email outreach if needed.

Should my site show my ESA licence number?

Yes. Showing your licence number and insurance builds trust and is expected for electrical contractors in Ontario, Canada. We put it in the header area and on every service page.

How much does electrician marketing cost?

Websites start at $3,000 and local SEO plans start at $1,650 per month. The instant quote tool shows exact prices for each package.

Ready when you are

Book more electrical jobs this season.

See your price in two minutes, or book a call about your trade, area and goals.

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Or call 866-898-5439