Google Ads
Google Ads Management for Contractors Who Need Calls This Week
Google Ads put your business at the top of search when a homeowner needs help now. We build and manage Google Ads and Local Services Ads for contractors with tight geo targeting, call tracking and negative keywords that stop you paying for junk clicks.
5.0 on Google- 25+ years in web and marketing
- Prices published, from $3,000
Why it works
Calls from ready buyers
We target high-intent searches like emergency plumber and roof leak repair, not people looking for DIY tips.
- Account setup or audit
- Google search campaigns
- Ad copy and extensions
- Call and form conversion tracking
What you get
Only your service area
Tight location targeting means you only pay for clicks from the areas you actually serve.
Benefits
Why businesses need Google Ads Management.
How Google Ads Management brings in more calls and booked jobs.
Calls From Ready Buyers
We target high-intent searches like emergency plumber and roof leak repair, not people looking for DIY tips.
Only Your Service Area
Tight location targeting means you only pay for clicks from the areas you actually serve.
Local Services Ads
We set up and manage Local Services Ads (the Google Verified badge) that charge per lead, not per click.
Junk Clicks Blocked
Negative keyword lists filter out job seekers, DIY searches and services you do not offer.
Tracked to the Job
Call tracking and form tracking show exactly which ads bring in real leads.
A Budget You Control
Set a monthly budget and shift spend between services and seasons, so your ads work as hard as your schedule needs.
What's included
Everything in the scope.
Everything we deliver, listed up front. No surprise add-ons.
- 01Account setup or audit
- 02Keyword research by service and area
- 03Google search campaigns
- 04Local Services Ads setup and management
- 05Ad copy and extensions
- 06Call and form conversion tracking
- 07Negative keyword management
- 08Landing page recommendations
- 09Monthly performance reports
Monthly
Google Ads Management pricing.
Ad spend is billed directly to Google or Meta, never marked up. Each extra ad platform adds $350/month.
Starter Ads
What you get
- One platform: Google, Meta, LinkedIn, X or Pinterest
- Ideal for spend under $3,000/month
- Weekly optimization, A/B testing
Growth Ads
What you get
- Two platforms
- Ideal for $3,000 to $10,000/month spend
- Custom audiences, lookalikes, retargeting
Enterprise Ads
What you get
- Three platforms
- Ideal for $15,000+/month spend
- Executive dashboards
Ad spend billed directly to the platform, not marked up.
5.0 on Google
What contractors say.
Real Google reviews from trades businesses we have worked with.
- Raul I Martinez★★★★★
I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!
- Marta M . Lavega★★★★★
Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.
- A G★★★★★
Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.
Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!
Process
How it works.
A clear process with no guesswork, from kickoff to launch.
Audit or Set Up
We review your current account or build a new one around your best services and areas.
Build Campaigns
We write ads, set budgets and targeting, and connect call and form tracking.
Launch
Ads go live, usually within about a week, and we watch the first leads closely.
Optimize Weekly
We cut wasted spend, adjust bids and test ads so cost per lead keeps dropping.
Free guides
Learn it before you buy.
Practical guides for contractors, written by Adrian Martinez.
Contractor Website Must-Haves: 10 Things That Turn Visitors Into Calls
A good-looking site that doesn't ring your phone is an expensive business card. These are the 10 things we build into every contractor website.
Read the Guide
Google Screened Is Now Google Verified: What It Means for Contractors
Google Screened is gone. Here is what replaced it, what the Google Verified badge means for contractors in Canada, and the six checks Google lists before it awards the badge.
Read the Guide
HVAC SEO: How Heating and Cooling Companies Win Local Search
A practical guide to HVAC SEO for heating and cooling companies: the pages to build, how to match your Business Profile, and how to plan around furnace season and cooling season.
Read the Guide
How much should I spend on Google Ads?
It depends on your trade and area. Many contractors start between $1,000 and $3,000 per month in ad spend. Ad spend goes straight to Google and is never marked up.
What are Local Services Ads?
They are the pay-per-lead listings at the very top of Google search. Local Services Ads (the Google Verified badge) charge per lead instead of per click, and your reviews matter a lot.
How fast will I get calls?
Most campaigns start bringing in calls within the first week or two after launch.
How much does management cost?
Our ads management plans start at $850 per month. See pricing for what each plan includes.
Do I own my Google Ads account?
Yes. The account is set up in your name so you keep all the data if you ever leave.
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Services that work well alongside this one.