Marketing for flooring installers

Flooring Marketing That Brings In Install Jobs, Not Just Showroom Browsers

Homeowners shopping for new floors compare products online before they call anyone. We build flooring websites, local SEO and ads that explain hardwood, vinyl, laminate and tile options clearly, then turn that research into booked measures and installs.

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  • 5.0 on Google
  • 25+ years in web and marketing
  • Prices published, from $3,000

Get found

Answer product questions

Plain-language pages comparing hardwood, vinyl plank, laminate and tile capture homeowners early in their research.

Busy season

Book free measures

Clear calls to action and short forms turn browsers into in-home measure appointments.

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Why it works

Why flooring installers work with us.

Built around how flooring installers win work, not a template for every business.

01

Answer Product Questions

Plain-language pages comparing hardwood, vinyl plank, laminate and tile capture homeowners early in their research.

02

Book Free Measures

Clear calls to action and short forms turn browsers into in-home measure appointments.

03

Rank in Your Area

Flooring installation pages for each city you serve help you show up in local map results.

04

Show Finished Rooms

Room-by-room galleries help homeowners see the product installed, which beats any sample board.

05

Reviews That Close

A review request after every install builds the rating homeowners compare before they book a measure.

06

Follow up on Every Quote

Automatic texts and emails keep quotes warm while homeowners compare samples and prices.

On the job

We market the work you do best.

Your site, ads and Google profile built around your crews and finished flooring jobs.

Click and lock: Wide plank, laid tight
Click and lockWide plank, laid tight
The finished room: Light oak, wall to wall
The finished roomLight oak, wall to wall
Stairs: Matching treads and risers
StairsMatching treads and risers

Services for flooring installers

Everything that brings in flooring jobs.

Six services, each built around how flooring installers actually win work.

Website Design

Product guides for hardwood, vinyl, laminate and tile that book in-home measures.

See How

SEO & Google Business Profile

Rank for installation searches in your area, not just product names.

See How

Google Ads

Ads aimed at installs, with showroom browsers filtered out.

See How

Social Media Ads

Room-by-room reveals shown to homeowners planning a reno.

See How

Follow-Up & Automation

Quotes chased while homeowners compare samples and prices.

See How

Branding & Logo Design

A clean, premium look that justifies install pricing over big-box stores.

See How

Instant estimates

Give them a price. Get their number.

Homeowners want a ballpark before they call. This calculator gives them one in seconds, and asks for their name and phone first, so every estimate becomes a lead. It comes with every website we build.

  • Set to your hardwood, vinyl plank, laminate and tile prices per square foot.
  • Leads go straight to your phone, inbox and CRM
  • Works on any website, including WordPress
  • Every estimate tracked as a conversion in GA4
Try All 10 Calculators
Flooring installers at work

Searches we target

Show up when they search for you.

We build pages, Google Business Profile posts and ads around the exact searches homeowners type when they need flooring installers. It is the core of our SEO for contractors plan: local SEO from $1,650 a month, websites from $3,000.

  • flooring installation near me
  • hardwood floor installation
  • vinyl plank flooring
  • laminate installation
  • tile installation
  • stair refinishing
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Proof

Built for contractors like you.

Real sites and real Google reviews from trades we work with.

  • Raul I Martinez★★★★★
    Google review

    I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!

  • Marta M . Lavega★★★★★
    Google review

    Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.

  • A G★★★★★
    Google review

    Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.

    Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!

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Published pricing

Complete flooring marketing packages.

Website, local SEO and Google Ads in one plan. Know the price before we talk. For flooring installers the five Launch pages are usually hardwood, vinyl plank, laminate and tile, a room gallery and a service-area page.

Get Found

$2,500one-time+ $1,650/monthLaunch website ($3,000 alone) + Starter SEO. You save $500

For contractors who need to show up when homeowners search.

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What you get

  • Launch website, up to 5 pages, built to turn visits into calls
  • Instant estimate calculator, set to your prices
  • Click-to-call, quote form and call tracking on every page
  • Google Business Profile set up to win the map
  • Local SEO: 25 searches tracked, 4 posts a month
  • Site already working? We tune it up instead
  • One clear report: calls, forms and booked jobs
Most popular

Get Calls

$4,000one-time+ $2,500/monthLead Gen website ($4,500 alone) + Starter SEO + Starter Ads. You save $500

For busy crews who want calls this month, not in six months.

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What you get

  • Lead Gen website, up to 12 pages, with SEO copy on every page
  • Everything else in Get Found
  • Google Ads live in week one, optimized every week
  • Ads aimed at your highest-value jobs and service area
  • DIY and job-seeker clicks filtered out
  • Calls tracked from first click to booked job
  • Monthly report on calls, cost per lead and booked jobs

Scale

Custom+ RetainerMonthly strategy call with our team

For multi-crew and multi-location companies ready to grow.

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What you get

  • Everything in Get Calls
  • Meta Ads with retargeting
  • Email and text follow-up to past customers and open quotes
  • Brand refresh and rollout
  • Multi-location SEO and ads
  • Monthly strategy call with our team

Ad spend not included. Paid directly to Google or Meta, never marked up. 3-month minimum, then month to month.

  • 5.0★ Google rating
  • 100% trades only
  • 25+ years in web and marketing
  • $0 markup on ad spend
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Process

From first search to finished job.

How a homeowner goes from searching Google to booked on your calendar.

Next jobHardwood, 3 bedroomsBuildingBooked in Richmond Hill

  1. Learn Your Market

    We look at the flooring jobs you want more of, your service area and who already ranks for them.

  2. Set up the Showroom Online

    Hardwood, vinyl, laminate and tile pages go up with room-by-room install photos and a free measure booking form. Your Google Business Profile is set up for a showroom or service-area business.

  3. Launch and Promote

    Local SEO and Google Ads go live for flooring installation and product searches like vinyl plank and hardwood, with ads filtered to keep out DIY and big-box shoppers.

  4. Report on Measures and Installs

    Monthly reports show measure bookings by flooring type, which product pages brought them in, and how many estimates became installs, so you know which products to push and which photos to add.

Guides for flooring installers

Learn it before you buy.

Practical guides for contractors, written by Adrian Martinez.

All Guides

FAQ

Flooring marketing questions.

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How do flooring installers get more leads?

Rank locally for flooring installation searches, explain product options clearly, and make it easy to book a free measure from a phone.

Do I need a showroom to rank on Google?

No. Service-area businesses can rank in the map pack. We set up your Google Business Profile the right way for how you operate.

Can you help sell higher-end flooring?

Yes. Pages for premium hardwood and luxury vinyl, with real installed photos, attract homeowners with bigger budgets.

Do you work with flooring companies outside the GTA?

Yes. We work with flooring installers across Ontario and Canada.

What does flooring marketing cost in Canada?

With us, most flooring installers spend $1,650 to $2,500 a month plus ad spend, after a one-time build of $2,500 to $4,000. A website on its own is $3,000 and local SEO on its own starts at $1,650 a month with a 3-month minimum. Every price is published on our pricing page, in Canadian dollars.

Ready when you are

Book more flooring jobs this season.

See your price in two minutes, or book a call about your trade, area and goals.

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Or call 866-898-5439