Marketing for deck and fence builders

Deck and Fence Marketing That Fills Your Build Season

Deck and fence projects are seasonal and very local. We build websites, local SEO and ads that show your builds, explain materials and prices in plain language, and book your season early so crews are never waiting on work.

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  • 5.0 on Google
  • 25+ years in web and marketing
  • Prices published, from $3,000

Get found

Rank in your neighbourhoods

Deck builder and fence installer pages for each area you serve help you show up where you want to work.

Busy season

Explain materials

Pressure-treated, cedar and composite comparison pages answer the first question every homeowner asks.

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Why it works

Why deck & fence builders work with us.

Built around how deck & fence builders win work, not a template for every business.

01

Rank in Your Neighbourhoods

Deck builder and fence installer pages for each area you serve help you show up where you want to work.

02

Explain Materials

Pressure-treated, cedar and composite comparison pages answer the first question every homeowner asks.

03

Book the Season Early

Late winter and early spring campaigns lock in projects before the rush.

04

Photos That Sell

Galleries of finished decks and fences help homeowners picture the result and call you.

05

Quote Forms That Pre-Qualify

Forms ask about size, material and timeline so you know which leads are worth a site visit.

06

Reviews That Win the Neighbours

A review request after every build grows the rating homeowners check before they hire a deck or fence builder.

On the job

We market the work you do best.

Your site, ads and Google profile built around your crews and finished deck and fence jobs.

Board by board: Hidden fasteners, tight spacing
Board by boardHidden fasteners, tight spacing
The finished deck: Composite, aluminum rail, pergola
The finished deckComposite, aluminum rail, pergola
Privacy fence: Cedar, set straight and solid
Privacy fenceCedar, set straight and solid

Services for deck & fence builders

Everything that brings in deck and fence jobs.

Six services, each built around how deck & fence builders actually win work.

Website Design

Material comparisons and galleries that answer cedar versus composite before they call.

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SEO & Google Business Profile

Deck and fence pages for every area you serve, so you show up where you want to build.

See How

Google Ads

Late-winter campaigns that lock in your summer schedule early.

See How

Social Media Ads

Finished-deck photos shown to homeowners who just started dreaming about summer.

See How

Follow-Up & Automation

Quote follow-up for projects that take weeks to decide.

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Branding & Logo Design

A trailer and lawn signs that sell the neighbours while you build.

See How

Instant estimates

Give them a price. Get their number.

Homeowners want a ballpark before they call. This calculator gives them one in seconds, and asks for their name and phone first, so every estimate becomes a lead. It comes with every website we build.

  • Set to your deck prices per square foot and fence prices per linear foot by material.
  • Leads go straight to your phone, inbox and CRM
  • Works on any website, including WordPress
  • Every estimate tracked as a conversion in GA4
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Deck & fence builders at work

Searches we target

Show up when they search for you.

We build pages, Google Business Profile posts and ads around the exact searches homeowners type when they need deck & fence builders. It is the core of our SEO for contractors plan: local SEO from $1,650 a month, websites from $3,000.

  • deck builder near me
  • composite deck
  • fence installation
  • privacy fence
  • pergola builder
  • deck repair
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Proof

Built for contractors like you.

Real sites and real Google reviews from trades we work with.

  • Raul I Martinez★★★★★
    Google review

    I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!

  • Marta M . Lavega★★★★★
    Google review

    Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.

  • A G★★★★★
    Google review

    Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.

    Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!

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Published pricing

Complete deck and fence marketing packages.

Website, local SEO and Google Ads in one plan. Know the price before we talk. For deck and fence builders the five Launch pages are usually custom decks, fence installation, materials and pricing, a build gallery and a service-area page.

Get Found

$2,500one-time+ $1,650/monthLaunch website ($3,000 alone) + Starter SEO. You save $500

For contractors who need to show up when homeowners search.

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What you get

  • Launch website, up to 5 pages, built to turn visits into calls
  • Instant estimate calculator, set to your prices
  • Click-to-call, quote form and call tracking on every page
  • Google Business Profile set up to win the map
  • Local SEO: 25 searches tracked, 4 posts a month
  • Site already working? We tune it up instead
  • One clear report: calls, forms and booked jobs
Most popular

Get Calls

$4,000one-time+ $2,500/monthLead Gen website ($4,500 alone) + Starter SEO + Starter Ads. You save $500

For busy crews who want calls this month, not in six months.

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What you get

  • Lead Gen website, up to 12 pages, with SEO copy on every page
  • Everything else in Get Found
  • Google Ads live in week one, optimized every week
  • Ads aimed at your highest-value jobs and service area
  • DIY and job-seeker clicks filtered out
  • Calls tracked from first click to booked job
  • Monthly report on calls, cost per lead and booked jobs

Scale

Custom+ RetainerMonthly strategy call with our team

For multi-crew and multi-location companies ready to grow.

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What you get

  • Everything in Get Calls
  • Meta Ads with retargeting
  • Email and text follow-up to past customers and open quotes
  • Brand refresh and rollout
  • Multi-location SEO and ads
  • Monthly strategy call with our team

Ad spend not included. Paid directly to Google or Meta, never marked up. 3-month minimum, then month to month.

  • 5.0★ Google rating
  • 100% trades only
  • 25+ years in web and marketing
  • $0 markup on ad spend
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Process

From first search to finished job.

How a homeowner goes from searching Google to booked on your calendar.

Next jobCedar privacy fenceBuildingBooked in Brampton

  1. Learn Your Market

    We look at the deck and fence jobs you want more of, your service area and who already ranks for them.

  2. Build Before Quoting Season

    Deck, fence and material comparison pages go up with build galleries and a quote form that asks about size and material. Everything is live and tracked before February quoting starts.

  3. Launch and Promote

    Google Ads start in late winter for deck builder and fence installer searches, and local SEO builds through the season so you rank before next year's quoting window.

  4. Report on the Quoting Window

    Monthly reports show quote requests from February to April, which materials homeowners asked for, how many became booked builds, and when the season is full enough to ease off ads.

Guides for deck & fence builders

Learn it before you buy.

Practical guides for contractors, written by Adrian Martinez.

All Guides

FAQ

Deck and fence marketing questions.

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When should deck builders start advertising?

February or March. Homeowners plan decks before the weather turns, and early campaigns book the best jobs at better ad prices.

Should I show prices on my website?

Price ranges help. They pre-qualify leads and build trust. We help you present ranges by material and size without locking you into a quote.

Can you help me rank for composite decks?

Yes. We build dedicated pages for composite brands and options, which attract homeowners ready to spend more.

Do you work with builders outside the GTA?

Yes. We work with deck and fence companies across Ontario and Canada.

Ready when you are

Book more deck and fence jobs this season.

See your price in two minutes, or book a call about your trade, area and goals.

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Or call 866-898-5439