Marketing for general contractors

General Contractor Marketing That Brings In Bigger, Better-Fit Projects

Renovation and custom build clients spend months choosing a contractor. We build general contractor websites, local SEO and content that show your process, your past projects and your team, so serious clients reach out and tire-kickers move on.

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  • 5.0 on Google
  • 25+ years in web and marketing
  • Prices published, from $3,000

Get found

Sell your process

A clear step-by-step process, timelines and budget ranges help clients feel safe hiring you for a six-figure project.

Busy season

Projects that prove it

Case study pages for kitchens, basements, additions and custom homes rank in search and close the deal.

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Why it works

Why general contractors work with us.

Built around how general contractors win work, not a template for every business.

01

Sell Your Process

A clear step-by-step process, timelines and budget ranges help clients feel safe hiring you for a six-figure project.

02

Projects That Prove It

Case study pages for kitchens, basements, additions and custom homes rank in search and close the deal.

03

Filter Out Bad Fits

Smart quote forms ask about budget and timeline so you spend estimate time on the right clients.

04

Stay Top of Mind

Long buying cycles need follow-up. Email nurtures keep you in front of prospects until they are ready to sign.

05

Rank for Big Projects

Pages for renovations, additions and custom builds in each area you serve bring in the larger jobs.

06

Reviews From Real Clients

Detailed reviews and testimonials from past clients reassure buyers making a big investment.

On the job

We market the work you do best.

Your site, ads and Google profile built around your crews and finished renovation jobs.

Framing: Square, plumb and on schedule
FramingSquare, plumb and on schedule
The finished reno: Basements that sell themselves
The finished renoBasements that sell themselves
On site: Plans walked through with the owner
On sitePlans walked through with the owner

Services for general contractors

Everything that brings in renovation jobs.

Six services, each built around how general contractors actually win work.

Website Design

Case study pages for kitchens, basements and additions that close six-figure projects.

See How

SEO & Google Business Profile

Rank for renovation and addition searches in the towns you want to build in.

See How

Google Ads

Quote forms that ask budget and timeline, so you only meet serious clients.

See How

Social Media Ads

Project walk-throughs shown to homeowners in your target postal codes.

See How

Follow-Up & Automation

Long-cycle email follow-up that keeps you top of mind until they sign.

See How

Branding & Logo Design

Job-site signs and proposals that make you the safe choice for a big build.

See How

Instant estimates

Give them a price. Get their number.

Homeowners want a ballpark before they call. This calculator gives them one in seconds, and asks for their name and phone first, so every estimate becomes a lead. It comes with every website we build.

  • Set to your kitchen, basement and addition price ranges per square foot.
  • Leads go straight to your phone, inbox and CRM
  • Works on any website, including WordPress
  • Every estimate tracked as a conversion in GA4
Try All 10 Calculators
General contractors at work

Searches we target

Show up when they search for you.

We build pages, Google Business Profile posts and ads around the exact searches homeowners type when they need general contractors. It is the core of our SEO for contractors plan: local SEO from $1,650 a month, websites from $3,000.

  • general contractor near me
  • home addition contractor
  • basement renovation
  • kitchen renovation
  • custom home builder
  • design build contractor
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General contractor website design

A general contractor website that wins the bid.

A general contractor website has one job: make a homeowner comfortable spending six figures with you. That takes a project gallery sorted by type, so a basement client sees basements and a kitchen client sees kitchens. Permits, insurance and warranty details sit where people look for them. Financing options are explained in plain language. A quote form asks about budget and timeline so you spend estimate time on real projects. Reviews from past clients back it all up. Websites start at $3,000.

  • Project gallery sorted by renovation type
  • Permits, insurance and warranty on every page
  • Financing explained in plain language
  • Quote form that asks budget and timeline
See Website Design for Contractors

Proof

Built for contractors like you.

Real sites and real Google reviews from trades we work with.

  • Raul I Martinez★★★★★
    Google review

    I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!

  • Marta M . Lavega★★★★★
    Google review

    Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.

  • A G★★★★★
    Google review

    Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.

    Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!

Read All Reviews

Published pricing

Complete renovation marketing packages.

Website, local SEO and Google Ads in one plan. Know the price before we talk. For general contractors the five Launch pages are usually kitchen renovations, basement finishing, home additions, a project gallery and a service-area page.

Get Found

$2,500one-time+ $1,650/monthLaunch website ($3,000 alone) + Starter SEO. You save $500

For contractors who need to show up when homeowners search.

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What you get

  • Launch website, up to 5 pages, built to turn visits into calls
  • Instant estimate calculator, set to your prices
  • Click-to-call, quote form and call tracking on every page
  • Google Business Profile set up to win the map
  • Local SEO: 25 searches tracked, 4 posts a month
  • Site already working? We tune it up instead
  • One clear report: calls, forms and booked jobs
Most popular

Get Calls

$4,000one-time+ $2,500/monthLead Gen website ($4,500 alone) + Starter SEO + Starter Ads. You save $500

For busy crews who want calls this month, not in six months.

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What you get

  • Lead Gen website, up to 12 pages, with SEO copy on every page
  • Everything else in Get Found
  • Google Ads live in week one, optimized every week
  • Ads aimed at your highest-value jobs and service area
  • DIY and job-seeker clicks filtered out
  • Calls tracked from first click to booked job
  • Monthly report on calls, cost per lead and booked jobs

Scale

Custom+ RetainerMonthly strategy call with our team

For multi-crew and multi-location companies ready to grow.

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What you get

  • Everything in Get Calls
  • Meta Ads with retargeting
  • Email and text follow-up to past customers and open quotes
  • Brand refresh and rollout
  • Multi-location SEO and ads
  • Monthly strategy call with our team

Ad spend not included. Paid directly to Google or Meta, never marked up. 3-month minimum, then month to month.

  • 5.0★ Google rating
  • 100% trades only
  • 25+ years in web and marketing
  • $0 markup on ad spend
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Process

From first search to finished job.

How a homeowner goes from searching Google to booked on your calendar.

Next jobRear additionBuildingBooked in Burlington

  1. Learn Your Market

    We look at the general contractor jobs you want more of, your service area and who already ranks for them.

  2. Build the Proof

    Project galleries sorted by kitchen, basement, addition and custom build go up with budgets and timelines. Permit, insurance and warranty details sit on every page, and quote forms ask about budget.

  3. Launch and Promote

    Local SEO, case studies and Google Ads go live, aimed at the searches homeowners make when they need you.

  4. Report on Qualified Leads

    Monthly reports show quote requests by project type and budget range, which case studies brought them in, and how many prospects the email nurture moved from first contact to signed contract.

Guides for general contractors

Learn it before you buy.

Practical guides for contractors, written by Adrian Martinez.

All Guides

FAQ

Renovation marketing questions.

Ask a Question

How do general contractors get better clients?

Show real projects with budgets and timelines, explain your process, and use quote forms that qualify leads. That attracts serious clients and filters out bargain hunters.

Is SEO worth it for renovation contractors?

Yes. Searches like basement renovation or home addition in your city lead to large projects, and ranking for them brings leads without paying per click.

Can you write case studies for our projects?

Yes. We interview you, gather photos and write case study pages that explain the problem, the plan and the result.

Do you work with builders outside Ontario, Canada?

Yes. We work with general contractors and builders across Canada.

What does renovation marketing cost in Canada?

With us, most general contractors spend $1,650 to $2,500 a month plus ad spend, after a one-time build of $2,500 to $4,000. A website on its own is $3,000 and local SEO on its own starts at $1,650 a month with a 3-month minimum. Every price is published on our pricing page, in Canadian dollars.

Ready when you are

Book more renovation jobs this season.

See your price in two minutes, or book a call about your trade, area and goals.

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Or call 866-898-5439