Window and door installer marketing

Marketing for Window and Door Installers That Turns Quotes Into Installs

Window and door replacement is a big, researched purchase with lots of competition. We build websites, local SEO and Google Ads for window and door installers that explain energy savings, rebates and warranties clearly, so homeowners request a quote from you and actually sign.

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  • 5.0 on Google
  • 25+ years in web and marketing
  • Prices published, from $3,000

Get found

Explain the value

Pages on energy efficiency, rebates and window styles answer homeowner questions and build trust before the first call.

Busy season

Win the quote

Strong warranty, installation and review sections help you stand out from big-box and national brands.

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Why it works

Why window installers work with us.

Built around how window installers win work, not a template for every business.

01

Explain the Value

Pages on energy efficiency, rebates and window styles answer homeowner questions and build trust before the first call.

02

Win the Quote

Strong warranty, installation and review sections help you stand out from big-box and national brands.

03

Ads for Ready Buyers

Google Ads target replacement and installation searches, not repairs or DIY parts.

04

Follow up on Every Quote

Automatic follow-up keeps open quotes warm, which matters on purchases that take weeks to decide.

05

Rank Where You Install

Window and door pages for each city you serve help you show up in local map results.

06

Show Finished Installs

Before and after photos of real installs show homeowners the difference new windows and doors make.

On the job

We market the work you do best.

Your site, ads and Google profile built around your crews and finished window and door jobs.

Sealed right: Level, shimmed and caulked
Sealed rightLevel, shimmed and caulked
The new look: Black frames, modern entry
The new lookBlack frames, modern entry
Patio door: More light, easy glide
Patio doorMore light, easy glide

Services for window installers

Everything that brings in window and door jobs.

Six services, each built around how window installers actually win work.

Website Design

Pages on efficiency, rebates and styles that build trust before the first visit.

See How

SEO & Google Business Profile

Rank for replacement and installation searches across your service area.

See How

Google Ads

Google Ads aimed at replacement buyers, not repair parts or DIY.

See How

Social Media Ads

Before and after installs shown to owners of older homes.

See How

Follow-Up & Automation

Follow-up that keeps quotes warm through a decision that takes weeks.

See How

Branding & Logo Design

A brand that stands up next to big national window companies.

See How

Instant estimates

Give them a price. Get their number.

Homeowners want a ballpark before they call. This calculator gives them one in seconds, and asks for their name and phone first, so every estimate becomes a lead. It comes with every website we build.

  • Set to your per-window and per-door prices by style and size.
  • Leads go straight to your phone, inbox and CRM
  • Works on any website, including WordPress
  • Every estimate tracked as a conversion in GA4
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Window installers at work

Searches we target

Show up when they search for you.

We build pages, Google Business Profile posts and ads around the exact searches homeowners type when they need window installers. It is the core of our SEO for contractors plan: local SEO from $1,650 a month, websites from $3,000.

  • window replacement near me
  • door installation
  • energy efficient windows
  • patio door replacement
  • window installer
  • window rebates Ontario
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SEO for window and door installers

Window and door installer SEO that wins replacement quotes.

Window and door SEO is local SEO built around how homeowners shop for replacements. We build a page for each product you install: replacement windows, entry doors, patio doors, basement windows and more, plus rebate and energy pages and a page for each city you serve. Your Google Business Profile gets install photos and posts, reviews are requested after every install, and call and form tracking shows which pages bring signed jobs. Local SEO starts at $1,650 a month with a 3-month minimum.

  • Product pages for windows, entry doors and patio doors
  • City pages for every area you install in
  • Install photos and posts on your Google Business Profile
  • Review requests after every install
See SEO for Contractors

Proof

Built for contractors like you.

Real sites and real Google reviews from trades we work with.

  • Raul I Martinez★★★★★
    Google review

    I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!

  • Marta M . Lavega★★★★★
    Google review

    Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.

  • A G★★★★★
    Google review

    Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.

    Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!

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Published pricing

Complete window and door marketing packages.

Website, local SEO and Google Ads in one plan. Know the price before we talk. For window and door installers the five Launch pages are usually replacement windows, entry doors, patio doors, rebates and energy savings and a service-area page.

Get Found

$2,500one-time+ $1,650/monthLaunch website ($3,000 alone) + Starter SEO. You save $500

For contractors who need to show up when homeowners search.

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What you get

  • Launch website, up to 5 pages, built to turn visits into calls
  • Instant estimate calculator, set to your prices
  • Click-to-call, quote form and call tracking on every page
  • Google Business Profile set up to win the map
  • Local SEO: 25 searches tracked, 4 posts a month
  • Site already working? We tune it up instead
  • One clear report: calls, forms and booked jobs
Most popular

Get Calls

$4,000one-time+ $2,500/monthLead Gen website ($4,500 alone) + Starter SEO + Starter Ads. You save $500

For busy crews who want calls this month, not in six months.

Get Started

What you get

  • Lead Gen website, up to 12 pages, with SEO copy on every page
  • Everything else in Get Found
  • Google Ads live in week one, optimized every week
  • Ads aimed at your highest-value jobs and service area
  • DIY and job-seeker clicks filtered out
  • Calls tracked from first click to booked job
  • Monthly report on calls, cost per lead and booked jobs

Scale

Custom+ RetainerMonthly strategy call with our team

For multi-crew and multi-location companies ready to grow.

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What you get

  • Everything in Get Calls
  • Meta Ads with retargeting
  • Email and text follow-up to past customers and open quotes
  • Brand refresh and rollout
  • Multi-location SEO and ads
  • Monthly strategy call with our team

Ad spend not included. Paid directly to Google or Meta, never marked up. 3-month minimum, then month to month.

  • 5.0★ Google rating
  • 100% trades only
  • 25+ years in web and marketing
  • $0 markup on ad spend
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Process

From first search to finished job.

How a homeowner goes from searching Google to booked on your calendar.

Next jobFront entry doorBuildingBooked in Oakville

  1. Learn Your Market

    We look at the window and door jobs you want more of, your service area and who already ranks for them.

  2. Build the Rebate Pages

    Window and door style pages go up with energy rebate details, energy audit steps, warranty and install information. Quote forms and call tracking are ready before fall rebate season starts.

  3. Launch and Promote

    Google Ads and local SEO go live, aimed at the searches homeowners make when they need you.

  4. Report on Quotes and Installs

    Monthly reports show quote requests by window and door type, how many turned into installs, and which rebate and energy audit pages brought them in, so spend goes where it closes.

Guides for window installers

Learn it before you buy.

Practical guides for contractors, written by Adrian Martinez.

All Guides

FAQ

Window and door marketing questions.

Ask a Question

How do window companies compete with big brands?

Local reviews, real install photos, clear warranties and fast follow-up. Homeowners like a local company when it looks as trustworthy as a national one.

Can you promote energy rebates?

Yes. We build pages that explain current programs in plain language and update them when programs change.

How long is the sales cycle for windows?

Often several weeks. That is why we set up quote follow-up emails and texts, so you are still in the conversation when they decide.

Do you sell window and door leads?

No. We do not sell shared leads. Every call and quote request comes from your own website, Google Business Profile and ads, so the leads are yours alone and nobody else gets the same homeowner.

What does marketing for a window and door installer cost?

Websites start at $3,000 and local SEO starts at $1,650 a month with a 3-month minimum. Google Ads management is separate and ad spend is billed directly by Google. The instant quote tool shows exact prices.

Do you work with window companies outside Ontario, Canada?

Yes. We work with window and door installers across Canada.

Ready when you are

Book more window and door jobs this season.

See your price in two minutes, or book a call about your trade, area and goals.

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Or call 866-898-5439