Contractor Marketing
Digital Marketing for Contractors That Keeps Your Phone Ringing
Referrals are great until they slow down. We put your trades business in front of homeowners who are ready to hire, then follow up so fewer leads slip away. SEO, Google Ads, social ads, email, CRM and AI chat, all working together.
5.0 on Google- 25+ years in web and marketing
- Prices published, from $3,000
Why it works
Show up when they search
Local SEO and Google Business Profile work help you appear in the map pack for searches like plumber near me.
- Google Ads and Local Services Ads
- Facebook and Instagram ads
- Review growth campaigns
- Directory listings and citations
What you get
Leads on demand
Google Ads and Local Services Ads bring in calls when you need to fill the schedule.
Benefits
Why businesses need Digital Marketing.
How Digital Marketing brings in more calls and booked jobs.
Show up When They Search
Local SEO and Google Business Profile work help you appear in the map pack for searches like plumber near me.
Leads on Demand
Google Ads and Local Services Ads bring in calls when you need to fill the schedule.
More Five-Star Reviews
Automated review requests after each job build the reviews that win the next one.
No Lead Left Behind
CRM automation and AI chat answer new enquiries fast and follow up on open quotes.
Know What Works
Call tracking and simple reports show which channels bring in booked jobs, not just clicks.
One Team for All of It
SEO, ads, reviews and follow-up run together, so every channel points homeowners to the same phone number and quote form.
What's included
Everything in the scope.
Everything we deliver, listed up front. No surprise add-ons.
- 01Local SEO and Google Business Profile
- 02Google Ads and Local Services Ads
- 03Facebook and Instagram ads
- 04Review growth campaigns
- 05Directory listings and citations
- 06Email marketing
- 07CRM setup and automation
- 08AI chatbots and call handling
- 09Call tracking and monthly reports
One-time + monthly
Digital Marketing pricing.
Brand, website, SEO, ads and email in one plan.
Get Found
For contractors who need to show up when homeowners search.
Get StartedWhat you get
- Launch website, up to 5 pages, built to turn visits into calls
- Instant estimate calculator, set to your prices
- Click-to-call, quote form and call tracking on every page
- Google Business Profile set up to win the map
- Local SEO: 25 searches tracked, 4 posts a month
- Site already working? We tune it up instead
- One clear report: calls, forms and booked jobs
Get Calls
For busy crews who want calls this month, not in six months.
Get StartedWhat you get
- Lead Gen website, up to 12 pages, with SEO copy on every page
- Everything else in Get Found
- Google Ads live in week one, optimized every week
- Ads aimed at your highest-value jobs and service area
- DIY and job-seeker clicks filtered out
- Calls tracked from first click to booked job
- Monthly report on calls, cost per lead and booked jobs
Scale
For multi-crew and multi-location companies ready to grow.
Book a CallWhat you get
- Everything in Get Calls
- Meta Ads with retargeting
- Email and text follow-up to past customers and open quotes
- Brand refresh and rollout
- Multi-location SEO and ads
- Monthly strategy call with our team
Ad spend not included. Paid directly to Google or Meta, never marked up. 3-month minimum, then month to month.
- 5.0★ Google rating
- 100% trades only
- 25+ years in web and marketing
- $0 markup on ad spend
5.0 on Google
What contractors say.
Real Google reviews from trades businesses we have worked with.
- Raul I Martinez★★★★★
I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!
- Marta M . Lavega★★★★★
Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.
- A G★★★★★
Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.
Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!
Process
How it works.
A clear process with no guesswork, from kickoff to launch.
Find the Gaps
We look at your rankings, reviews, ads and website to see where you are losing work to competitors.
Build the Plan
We pick the channels that fit your trade, service area and budget, and set clear goals.
Launch and Track
We launch campaigns with call and form tracking so every lead is counted.
Improve Every Month
We adjust budgets, keywords and offers based on which jobs actually come in.
Digital Marketing services
Pick what your business needs.
Every Digital Marketing service we offer. Pick one or combine them.
SEO & Google Business Profile
When a homeowner searches roofer near me or emergency electrician, the top three map results get most of the calls.
Learn MoreGoogle Ads Management
Google Ads put your business at the top of search when a homeowner needs help now.
Learn MoreSocial Media Advertising
Homeowners scroll Facebook and Instagram every day, and many are planning a deck, a new roof or a basement reno.
Learn MoreEmail Marketing Campaigns
Your past customers already trust you.
Learn MoreFollow-Up & Automation
Leads from calls, forms, ads and texts end up in five different places and some never get a reply.
Learn MoreAI-Powered Chatbots
You cannot answer the phone from a roof or a crawl space.
Learn MoreFree guides
Learn it before you buy.
Practical guides for contractors, written by Adrian Martinez.
HVAC SEO: How Heating and Cooling Companies Win Local Search
A practical guide to HVAC SEO for heating and cooling companies: the pages to build, how to match your Business Profile, and how to plan around furnace season and cooling season.
Read the Guide
Roofing SEO: How Roofing Companies Get Found on Google
Roofing SEO in plain steps: one page for each roofing service, a Business Profile with real roof photos, steady reviews, storm pages built early and location pages only where you work.
Read the Guide
SEO for Plumbers: How to Show Up First for Emergency Calls
How plumbing companies show up first when a pipe bursts: a page for each emergency service, accurate Business Profile hours, reviews that name the job and fast pages on a phone.
Read the Guide
What is the best marketing for contractors?
For most trades it starts with a strong Google Business Profile, a fast website and reviews. Google Ads or Local Services Ads add leads quickly while SEO builds over time.
How much should a contractor spend on marketing?
It depends on your trade, area and goals. Many contractors start with a few hundred to a few thousand dollars a month in ad spend plus management. See pricing for our monthly plans.
How fast will I see results?
Ads can bring calls within days. SEO usually takes 3 to 6 months to build momentum, which is why most contractors run both.
Do you work with my trade?
We work with plumbers, electricians, roofers, HVAC companies, landscapers, general contractors and other trades across Ontario and Canada.
Are there long contracts?
Monthly SEO has a 3-month minimum because it takes time to work. Ads and other services are month to month.
Related services
Pairs well with.
Services that work well alongside this one.