Facebook & Instagram Ads
Social Media Advertising for Contractors on Facebook and Instagram
Homeowners scroll Facebook and Instagram every day, and many are planning a deck, a new roof or a basement reno. We run social ads for contractors that show your best work to the right homeowners in your service area and turn interest into quote requests.
5.0 on Google- 25+ years in web and marketing
- Prices published, from $3,000
Why it works
Reach homeowners nearby
Target by location, home ownership and interests so your ads reach people who can hire you.
- Lead form setup
- Website retargeting
- Meta Pixel and conversion tracking
- Seasonal offer campaigns
What you get
Show off your work
Before and after photos and short project videos are what stop the scroll.
Benefits
Why businesses need Social Media Advertising.
How Social Media Advertising brings in more calls and booked jobs.
Reach Homeowners Nearby
Target by location, home ownership and interests so your ads reach people who can hire you.
Show off Your Work
Before and after photos and short project videos are what stop the scroll.
Seasonal Campaigns
Push spring landscaping, fall furnace tune-ups or winter snow removal when demand peaks.
Retarget Visitors
Stay in front of people who visited your site but did not call yet.
Leads Into Your CRM
Lead forms can send contact details straight to your CRM or phone.
Start Small, Scale What Works
Begin with a modest daily budget, see which ads bring in leads, then put more behind the ones that work.
What's included
Everything in the scope.
Everything we deliver, listed up front. No surprise add-ons.
- 01Facebook and Instagram ad campaigns
- 02Audience targeting by area and home ownership
- 03Ad creative from your project photos
- 04Lead form setup
- 05Website retargeting
- 06Meta Pixel and conversion tracking
- 07Seasonal offer campaigns
- 08Monthly reports
Monthly
Social Media Advertising pricing.
Ad spend is billed directly to Google or Meta, never marked up. Each extra ad platform adds $350/month.
Starter Ads
What you get
- One platform: Google, Meta, LinkedIn, X or Pinterest
- Ideal for spend under $3,000/month
- Weekly optimization, A/B testing
Growth Ads
What you get
- Two platforms
- Ideal for $3,000 to $10,000/month spend
- Custom audiences, lookalikes, retargeting
Enterprise Ads
What you get
- Three platforms
- Ideal for $15,000+/month spend
- Executive dashboards
Ad spend billed directly to the platform, not marked up.
5.0 on Google
What contractors say.
Real Google reviews from trades businesses we have worked with.
- Raul I Martinez★★★★★
I can’t say enough good things about Skilled Trades Marketing. They created an amazing website for my custom home building business. 10/10 for service and results!
- Marta M . Lavega★★★★★
Skilled Trades Marketing created a website for my contracting business as well as helped get me leads with SEO and Google Ads. I would highly recommend this digital marketing company to any skilled trades or contractors looking to level up their business.
- A G★★★★★
Adrian is an outstanding website designer who exceeded all our expectations! His expertise in web design, responsive design, and SEO optimization transformed our online presence completely. Adrian’s attention to detail, creativity, and deep understanding of user experience (UX) resulted in a stunning, mobile-friendly website that attracts and converts visitors effortlessly.
Throughout the project, Adrian showcased professionalism, clear communication, and delivered ahead of schedule. If you’re looking for a top website designer who combines aesthetic appeal with technical excellence, Adrian is your go-to expert. Highly recommend!
Process
How it works.
A clear process with no guesswork, from kickoff to launch.
Plan the Offer
We pick the service, season and offer that will get homeowners to raise their hand.
Create the Ads
We turn your project photos and videos into ads that look good on a phone.
Launch and Target
We launch to the right audiences in your area and connect lead tracking.
Refine
We drop what does not work and put more budget behind the ads that bring in quotes.
Do Facebook ads work for contractors?
Yes, especially for planned projects like decks, renos, roofing, landscaping and HVAC upgrades. They are less suited to emergency calls, where Google works better.
What do I need to get started?
Good project photos or short videos, a clear offer and a way to capture leads. We help with all three.
How much should I spend?
Many contractors start with $500 to $1,500 per month in ad spend. Ad spend goes straight to Meta and is never marked up.
Can leads go straight to my phone?
Yes. We can send new leads to your email, phone or CRM the moment they come in.
How much does management cost?
Our ads management plans start at $850 per month. See pricing for details.
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